causemarketingforum's posterous http://causemarketingforum.posterous.com Most recent posts at causemarketingforum's posterous posterous.com Mon, 13 Dec 2010 09:37:00 -0800 What Lies Ahead? Cause Marketing Predictions for 2011 http://causemarketingforum.posterous.com/what-lies-ahead-cause-marketing-predictions-f http://causemarketingforum.posterous.com/what-lies-ahead-cause-marketing-predictions-f

Based on industry statistics, the emergence of new and upgraded programs and innumberable conversations with many of you, I’d say 2010 was a year of recovery for many businesses and nonprofits engaged in doing well by doing good.  

 

What does 2011 hold in store?   My crystal ball is foggy so I asked some wise people in our field for their predictions.  

  

  

 Here a few:

  

 

"State attorneys general (and maybe plaintiffs' class action lawyers) will bring legal action against a major national cause marketer for non-transparent or confusing advertising that they allege misleads consumers as to the actual effect a retail purchase will have on a donation."   

 

   Ed Chansky

Attorney

Greenberg Traurig

 

 

"With the 10th anniversary of September 11th falling in 2011, expect to see a huge increase in cause campaigns that wrap themselves in the flag."

 Nancy Lublin

CEO and Chief Old Person

DoSomething.org

 

"Companies are hungry to understand the impact of their cause marketing programs. Corporations and their cause partners will more aggressively leverage social media to implement measurable initiatives."

Andrew Lainsbury

Promotion Marketing Manager

General Mills  

 

 

"As nonprofit organizations ramp up, especially in senior positions, a higher percentage of staffing will come from outside the nonprofit industry.  Our innovative leaders in cause today are mostly coming from “outside”."

Chad Royal-Pascoe
Managing Director, National Strategic Alliances
March of Dimes

 

"The roles of businesses and nonprofits will blur further in 2011 as more companies take on societal challenges in a way that is core to who they are."

 

Jeff Terry
Director, Associate & Community Engagement
Sears Holdings Corporation

 

"Location-based services like Foursquare will begin to play a major role in cause marketing with consumers checking-in to promotions and checking out the latest cause products with their smart phones."

 

 Joe Waters

Director, Cause & Event Marketing

Boston Medical Center

 

What are your predictions for 2011?

 

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Wed, 17 Mar 2010 06:01:53 -0700 Are Cause Marketing Games Serious Business? http://causemarketingforum.posterous.com/are-cause-marketing-games-serious-business http://causemarketingforum.posterous.com/are-cause-marketing-games-serious-business
Cause marketing is serious business, not a game.   But it is striking how many start-up companies are building cause-related game platforms.

CauseWorld is a mobile app that enables consumers to earn karma credits they can donate to charity be photographing UPCs of participating products when shopping.  It has received major sponsorship from Kraft, Procter & Gamble and Citibank.

GamesThatGive.net sums up its business proposition as: "You play games for free and we sell ads.  70% of our our ad revenue goes to your favorite charity." GamesthatGive.net offers numerous

Meez, the online virtual playground for kids, recently announced the launch of a virtual blood drive directing kids to learn about the American Red Cross.  The reward for participating?  A virtual t-shirt for your avatar, of course!

It remains to be seen which of these -- and other platforms -- will generate big audiences and dollars for cause-related initiatives.    GamesThatGive, for example, has generated under $25,000  in donations since it launched its beta version last summer.   Consumers using Causeworld, on the other hand, are reported b Ad Age to be generating $200,000 in donations per month.

What's your experience been with game-related cause marketing? 

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Wed, 13 Jan 2010 05:31:08 -0800 Healthy Growth Forecast for Cause Marketing in 2010 http://causemarketingforum.posterous.com/healthy-growth-forecast-for-cause-marketing-i http://causemarketingforum.posterous.com/healthy-growth-forecast-for-cause-marketing-i
Good news to start the year:  Cause marketing is forecast to grow faster than any other form of sponsorship in 2010!

Corporate cause sponsorship is expected to expand by 6.1% this year, according to the prognosticators at the IEG Sponsorship Report.   That's 44% faster growth than the overall sponsorship spending of 3.4%. 

Although many larger groups struggled to maintain partnership revenue levels in 2009, overall cause sponsorship spending was basically flat -- down 0.3% or $10 million to $1.51 billion.   Some groups attracted more business dollars by successfully "marketing the downturn", IEG reported.

Predictions of a better year for cause are supported by a spate of announcements we've seen for new and expanded programs.   For example:

Today marks the launch of the Pepsi Refresh Project, an initiative to give away over $20 million in grants "to move communities forward."  Pepsi has garnered a huge amount of publicity since it announced in December that it was shifting money traditionally used to fund Super Bowl ads to finance other initiatives, most notably Refresh.great gallon give

On Monday, the Milk Processor Education Program -- the people behind the milk mustache -- joined forces with Feeding America on the Great Gallon Give.  The program will give away 3 million servings of milk through food banks and raise $100,000 for FA through a Facebook promotion.

clean for cleanLast week, Procter & Gamble's CoverGirl brand announced it was donating $500,000 to Children's Safe Drinking Water through the new Clean Makeup Clean Water campaign.   In addition to publicizing the program via paid advertising, CoverGirl is offering to make an additional donation when consumers post a video on giving back.

Susan G. Komen for the Cure tells us that they have "exciting renewals and expansions" on the horizon and have created new sponsorship categories designed to deliver strong ROI.

For a great explanation of why cause is poised for growth, spend a few minutes reading this insightful column by Mike Swenson, CMO of Barkley.

What do you think the prospects are for cause in 2010? 

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Tue, 22 Dec 2009 03:45:00 -0800 'Selfish' Giving: Does It Count If You Get In Return? : NPR http://causemarketingforum.posterous.com/selfish-giving-does-it-count-if-you-get-in-re http://causemarketingforum.posterous.com/selfish-giving-does-it-count-if-you-get-in-re
December 22, 2009

It's been taught to generations that "it is more blessed to give than to receive." But how blessed is it when you give in order to receive?

This time of year, charity is everywhere: Starbucks is helping to fight AIDS in Africa. Macy's is giving to the Make A Wish Foundation. And Toys "R" Us is giving to Toys For Tots. Clearly, 'tis the season for giving — but it's also clear that there is many a reason for giving.

"Companies engaged in social issues have gained tremendous benefits," says Carol Cone, the chairwoman and founder of Cone Inc. who is considered by many to be the mother of cause marketing. "It's absolutely magic."

These days, she says, companies have to be seen as giving in order to succeed.

"Businesses must show their humanity," she says. "It's no longer a 'nice to do' — it's a 'have to do.' "

It's a little like high school kids signing up for their community service trip — the summer before their college applications are due. It's simply what they have to do to be competitive.

Experts call it "selfish giving" — when givers are looking to get back more than just the joy of giving. But where do you draw the line? When givers are giving in order to sell more lattes or enhance their resumes, is it a win-win — or is something else lost?

"I do feel like, as a country, we have lost a sense of morality for its own sake," says Harvard professor and psychologist Richard Weissbourd, who teaches about moral development. "You should just be generous to be generous. You should do what's right because it's right, not because of what you get back."

Motive Matters

Weissbourd is troubled by what he sees as a growing trend of "conspicuous compassion," where giving is the "new black," and a ribbon pin, a rubber bracelet or a family foundation is the new "must have" accessory. It brings social cachet to you, or cash to your company. Weissbourd says so much of that kind of giving sends a really bad message — especially to kids.

"I worry that that's what kids begin to think giving is — serving your needs and other peoples' needs. And they don't have an image in their head of another kind of giving: a tenacious, low-profile kind of altruism that's really just about the other person, and not about you," he says. "And I think we're in really deep trouble as a society if that sense of morality for its own sake evaporates."

You should just be generous to be generous. You should do what's right because it's right, not because of what you get back.

- Richard Weissbourd, Harvard professor and psychologist

But how pure does giving have to be? If there's anything in it for you — like a tax break or your name on a building — dwelles that automatically diminish the gift?

"That's a deep issue that philosophers have debated for thousands of years," says University of Massachusetts philosophy professor Lawrence Blum, a specialist in the notion of altruism. In the purest sense, he says, motive does matter. Doing the right thing for the wrong reason is not really charity.

"If it results in something positive, that's great," he says. "But that's just a different question from whether the person who is doing the giving is doing something that you admire or not."

A Focus On The Net Benefit

To others, however, such a purist view misses the point.

"This is not one of those places where you stand on principle, where you say, 'Oh! If it's not from the heart only, don't do it!' " says Kevin McCall, president and CEO of Paradigm Properties, a real estate development company in Boston that is involved in philanthropy and community service. "My attitude is, if the net benefit to society is positive, go for it!"

McCall founded Building Impact, a nonprofit sister organization to Paradigm that promotes community involvement, and his staff uses paid company time to run it, as well as to volunteer for outside organizations.

"There's a huge return in it for me," McCall says. "I get happier employees. My CFO feels great about doing the books for this cool nonprofit, and that makes him want to stay with us. We get all sorts of props around town for starting this cool nonprofit. That's great. I love that. Does it help us get business? It probably has helped us get business. There's no shame in that, either."

McCall says givers should expect a return on their investment. It's kind of like a teenager who volunteers at church and knows it's also a good way to meet girls.

"The opportunity is to be honest about that, to recognize that, and to positively exploit that," says Jeffrey Solomon, president of the Andrea and Charles Bronfman Philanthropies and author of The Art of Giving: Where the Soul Meets a Business Plan. In the best case, Solomon says, the reward for giving would be a nourished soul, rather than increased shoe sales. But if you want folks to give, he says, you have to show them what's in it for them.

"We live in a society where it's increasingly about 'me,'" he says. "You ignore your market at your own peril."

'Once They Do It, They Get Into It'

The real issue becomes not what givers are getting back, but how much they're actually giving. Is the company that is painting pink ribbons on rain boots really sharing the profit? Is the high school senior who is volunteering in Costa Rica really making a difference in the life of sea turtles?

"If you are a strict utilitarian on this and you only care about whether there is good produced on the ground from the gift, then it becomes very important to make sure that the benefit from the gift is a large and substantial one," says Robert Reich, associate professor of political science at Stanford University and co-director of the Center on Philanthropy and Civil Society.

It may be increasingly hard to fool both consumers and college admissions officers, but what starts out as giving for the wrong reason may not end up that way.

Rory Morton, dean of students at Buckingham Browne & Nichols School in Cambridge, Mass., says he sees it with his students all the time.

"If I walk into the cafeteria and I say, 'Who wants to go do some community service?' they don't all necessarily jump for joy," he says. "But once they go do it, they get into it. And that's good enough for me."

David Hessekiel (DaveCause) wrote:

How refreshing to start the day with a trip to the land of purists, to the kingdom of should. Why don't we add to Professor Weissbourd's list of "shoulds" that nonprofits "should" have all the resources they need without having to fundraise because their missions are worthwhile? Or that companies with good products and services to sell should be able to sell them at a reasonable profit without having to invest in clever marketing campaigns?

We live in a complex, noisy marketplace of a world in which good causes and good companies need to compete for attention and resources in order to succeed. I'm thrilled that more companies are discovering that they can do well by doing good. Better that they share marketing messages built around giving back than around the latest movie release, sexy starlet or bad boy sports star.

When developing cause marketing campaigns it is morally correct and strategically wise for businesses and nonprofits to be transparent about their efforts. Done well these initiatives generate good returns for companies, resources for nonprofits and satisfaction for employees and participants. Done poorly they can generate bad press and ill will that defeats their business and social objectives.

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Sun, 20 Dec 2009 05:42:55 -0800 Pepsi Has Big Cause Marketing Plans for 2010 http://causemarketingforum.posterous.com/pepsi-has-big-cause-marketing-plans-for-2010 http://causemarketingforum.posterous.com/pepsi-has-big-cause-marketing-plans-for-2010
In what may be the first cause marketing teaser campaign I'm aware of, Pepsi has been releasing bits and pieces of information about its plans to launch a major cause marketing campaign in 2010.

About a month ago, Pepsi ran full page ads telling consumers to look out for its 2010 "Refresh" campaign and its website offers the opportunity to sign up for emails about future announcements.  http://www.refresheverything.com/refresh/everything/everything

This week, Pepsi announced it would not be advertising its soft drinks during the Super Bowl and the Wall Street Journal reported that Pepsi "will plunge into the crowded field of cause-related marketing in coming weeks with a campaign to kick off "Pepsi Refresh Project." Under the program, Pepsi will award grant money for community projects proposed and selected by consumers, such as helping high-school students publish books to develop their writing skills. Pepsi says it has earmarked $20 million of its ad dollars for the grants next year."

Hopefully this is just one harbinger of exciting new cause marketing programs to come in 2010!

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Tue, 15 Dec 2009 10:46:58 -0800 2010 CMF Conference -- Read All About It http://causemarketingforum.posterous.com/2010-cmf-conference-read-all-about-it http://causemarketingforum.posterous.com/2010-cmf-conference-read-all-about-it
Today we launched the website for the 2010 Cause Marketing Forum conference to be held June 2 & 3 at the Westin Chicago River North.

Check it out at www.cmfconference.com

I hope our past attendees will agree that CMF8 combines the best aspects of our past gatherings with innovations that will make it an even richer experience for newcomers and veterans alike.

Major changes include:

More opportunities for give and take with the experts.   We've substituted "Powerful Discussion" sessions for many of our traditional lecture-style breakouts.   Attendees will be able to choose from dozens of small group sessions led by corporate, nonprofit and agency pros.

More skills-based programming.   Special sessions are offered on CM legal issues, crisis communications, social media and relationship development for nonprofits.

Opening dinner included in conference registration price.   Formerly offered "a la carte" we've incorporated this popular networking opportunity in the conference fee.  In addition to the chance to socialize, it should be quite entertaining because it will be the scene of our first CM Film Festival!

Business-only and Nonprofit-only pre- and post-conference gatherings.   The CMF conference brings all sectors together.   These workshops and summits give biz and NGO executives opportunities to speak frankly with their peers.

Take a look at www.cmfconference.com to see the impressive line-up of speakers and all the other elements that will make CMF8 our best event yet.

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Sat, 12 Dec 2009 04:18:00 -0800 Recipe for Joy: Sending E-Cards to Help the Hungry - GoodWorks - Advertising Age http://causemarketingforum.posterous.com/recipe-for-joy-sending-e-cards-to-help-the-hu http://causemarketingforum.posterous.com/recipe-for-joy-sending-e-cards-to-help-the-hu

Recipe for Joy: Sending E-Cards to Help the Hungry

Kraft Teams With American Greetings to Benefit Feeding America

By Karen Egolf of Advertising Age

Working to spread holiday cheer this year, Kraft Foods is partnering with American Greetings in Recipe for Joy, an e-card program that benefits Feeding America, the nation's leading hunger-relief charity.

 For every free Kraft-American Greetings e-card sent by Dec. 31 through the Recipe for Joy program, Kraft will donate 10 meals to Feeding America. While the company originally set a goal of 1 million meals, the campaign has been so successful since its Nov. 16 introduction that Kraft has already tripled that initial target.

"We started that program right before Thanksgiving and expected to hit 1 million meals by the end of the [December] holidays," says Kelley Woodland, senior director, consumer relationship marketing at Kraft Foods North America. "Because it seemed to resonate, we increased our commitment to up to 3 million meals. ... Because the response was so quick, we decided to put our money where our mouth is."

The cards are especially appealing to Kraft's core audience, described by Ms. Woodland as a "food-based community," because each card includes recipes and entertaining tips for the holiday season that recipients can download to a desktop recipe box.

To promote Recipe for Joy, Kraft turned to several media outlets, including sponsoring a holiday movie on the Hallmark Channel; segments on the Home Shopping Network as well as messaging on its Web site and through its e-mail outreach program; and a blogger contest. The company is also using its own properties – including Food&Family, Comida y Familia, kraftfoods.com, comidakraft.com and Recipe by Email -- as well as Facebook and Twitter.

The e-card program was inspired by consumers' interest in giving to their communities during the holiday season, Ms. Woodland says. "As we were looking into some insights from research," she says, "the interest in giving back over the holiday season is something that emerged. We wanted to find a way to make it a consumer-driven program while supporting our consumers' goal to give back over the holidays."

Kraft has been a longtime supporter of Feeding America. Over the past 25 years, it says it has donated more than $770 million in money and food to that organization and other hunger-relief efforts worldwide, providing more than 1 billion servings of food to people in need since 1997.

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Tue, 08 Dec 2009 15:33:43 -0800 Corporate Social Responsibility: It's All About Marketing http://causemarketingforum.posterous.com/corporate-social-responsibility-its-all-about http://causemarketingforum.posterous.com/corporate-social-responsibility-its-all-about

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C. B. Bhattacharya

Corporate responsibility policies have been gaining increasing attention from senior executives as questions of sustainability and green agendas have come to permeate business the world over.

The financial crisis has only heightened this trend by forcing companies to clearly identify themselves as responsible and trustable. Yet executives commonly don't understand the most effective ways to design and implement sustainability programs. Because of that they can't fully capitalize on the potential corporate responsibility has for creating business value, and they are achieving little with it despite all their interest.

So far businesses have mostly focused on direct routes to getting business value from corporate responsibility. They have pursued easy-win strategies or activities with direct commercial benefits, such as measuring and reducing their corporate carbon footprints. Such activities undoubtedly bring some value to businesses and society, but they fall far short of the mark.

What we are slowly starting to see is a second wave of corporate responsibility behavior marked by a clearer focus on the total business value such policies can bring. To fully benefit from corporate responsibility, businesses must wake up to the fact that they need to take a more indirect route to creating value with it. They must start by seeing where and how key stakeholders react to a firm's corporate responsibility initiatives.

In practical terms, this involves moving away from a top-down strategy determined by the board to a richer process of bottom-up co-creation with stakeholders. It means using focus groups and other marketing research techniques to understand the deeper psychological needs that corporate responsibility can answer for stakeholders, such as the self-esteem and pride that a consumer can draw from affiliating with a socially responsible company. With such knowledge companies can elicit and gauge the demands of their target audiences. They stand to learn a lot.

For example, recent research involving Procter & Gamble ( PG - news - people ), General Mills ( GIS - news - people ) and Timberland ( TBL - news - people ) revealed that many of their stakeholders had no idea of the companies' corporate responsibility initiatives, or had a very limited understanding and didn't find them personally relevant. Because of that, they often questioned the companies' motivations for engaging in corporate responsibility activities.

Terrific column on the convergence of CSR and CM -- a major theme of the June 2010 Cause Marketing Forum conference.

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Tue, 01 Dec 2009 14:23:02 -0800 A Historic Occasion http://causemarketingforum.posterous.com/a-historic-occasion http://causemarketingforum.posterous.com/a-historic-occasion
Today a group of nonprofit watchdogs took an important step toward correcting one of the great problems facing individuals and businesses seeking to support nonprofits -- the lack of good evaluation tools.

All too often, folks have relied on blunt figures like overhead ratios and executive salaries to screen charities -- numbers that say nothing about the most important measure: effectiveness.

Read this press release from the leaders of Charity Navigator, Guidestar, Great Nonprofits, GiveWell, Philanthropedia, Philanthropy Action and the Hewlett Foundation to learn about the work they are doing to provide useful information on charity effectiveness:

Hallelujah!

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Sat, 28 Nov 2009 15:15:31 -0800 Cause appeals to kids http://causemarketingforum.posterous.com/cause-appeals-to-kids http://causemarketingforum.posterous.com/cause-appeals-to-kids

I've seen plenty of research on cause marketing's appeal to boomers, gen x, gen y and millenials, but C&R Research added something new when it surveyed kids and tweens this fall.

Turns out that kids become progressively more sensitive to cause appeals the older they get.  Twenty percent of 6-to-10 year olds say they are more apt to buy products if a portion of the purchase goes to a cause they support.  That figure approaches 40 percent for kids 9 to 12.

Click here for a Mediapost column by Brenda Hurley on this study.

 

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Tue, 24 Nov 2009 03:44:00 -0800 The Great Measurement Dilemma http://causemarketingforum.posterous.com/the-great-measurement-dilemma http://causemarketingforum.posterous.com/the-great-measurement-dilemma
When I worked at a consumer promotions agency back in the 90's, I was astonished to discover how difficult it was to quantify the ROI of even a relatively simple consumer packaged goods program.

Put a coupon out in the marketplace and you'd think that you'd be able to fairly quickly and easily assess its impact.    Well it turned out that different retailers had different rules about coupon values.   That in some markets coupons were published at the same time that the product received special placement in stores.   That sometimes competitors tried to counter the impact of your coupon by lowering their prices.    And to make matters worse, there was a lag of several months between the time the coupon appeared in Sunday papers and the time you received meaningful reports from the coupon clearinghouses.    We often ended up with reams of data and few solid insights.

Solving that riddle is child's play compared to quantifying the impact of a cause marketing program.   Why?  Because we attach so many potential financial and social payoffs to these initiatives.   What was the impact on consumer attitudes toward the brand?    Did it impact sales?   Were employees motivated by the program?   How many people in need were aided by the program?    How much did the nonprofit have to invest in staffing and implementing the program relative to the contribution it received?    The list goes on and on.

Inadequate measurement is far from unique to the world of corporate social initiatives, but the positive potential of better capturing and communicating impact amplifies the need for stronger analysis.   As the great management guru Peter Drucker simply put it: "What is measured improves."

That is why the Cause Marketing Forum regularly returns to the topic of measurement with workshops, conference keynotes and -- coming on December 8 -- a teleconference.   On that date, Farron Levy, CEO of True Impact, will share "Cause Marketing Measurement: Techniques for Practical Implementation"   (If you can't make the live session at 1:30 pm EST, a recording will be available at http://causemarketingforum.com/audiocourses.asp)

Over the years True Impact has worked with companies from Deloitte to PNC Bank to The Home Depot to create workable systems for capturing meaningful data to assess the value of programs and insights on how to improve them.

Join us if you'd like to get a better handle on your cause-related program in 2010.

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Sun, 22 Nov 2009 12:19:00 -0800 Dealing with skeptics? Helpful advice http://causemarketingforum.posterous.com/october-cm-today-dealing-with-skeptics-helpfu http://causemarketingforum.posterous.com/october-cm-today-dealing-with-skeptics-helpfu
Along with falling leaves, when October comes I know I can count on seeing:  1) a tidal wave of breast cancer campaigns and 2) a bevy of critical articles, some thoughtful, some just knee jerk attacks.

I suspect there would be a lot more cause marketing of all stripes if it were not for corporate fear of press and consumer skepticism.

Self VP/Publisher Kim Kelleher has seen this first hand during two years of talking to companies about the magazine's GOOD research.   In fact, consumer skepticism was the top reason marketers gave her for not talking about the good they were doing.

In response, Self focused its latest survey of women on exploring skepticism.  They came up with some very useful insights:

1) Only 16% of consumers meet the magazine's definition of highly skeptical.

2) Surprisingly, these skeptics are MORE likely to purchase products from companies they perceive as doing good things.

3) Skeptics are highly involved in supporting causes -- their skepticism comes from caring.  

Self suggests companies embrace, not avoid, the skeptics out there through transparent, ongoing communications and long term -- instead of quick promotional -- cause commitments.   (Click here for a more in-depth description of this terrific study and its recommendations.)

 

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Sun, 22 Nov 2009 12:18:05 -0800 Retailers Mixing Value and Values http://causemarketingforum.posterous.com/retailers-mixing-value-and-values http://causemarketingforum.posterous.com/retailers-mixing-value-and-values
At a time when you'd expect retail advertising to be only about "low, low prices," it's striking how many companies are mixing value and values messages:

Land's End offers a 20% discount when you donate a used coat.  Macy's gives a dollar to the Make A Wish Foundation when you drop off a letter to Santa.  Wal-Mart has donated 35 refrigerator trucks to food banks as part of its $32 million Giving Back for the holidays campaign.  The list goes on and on (NY Times advertising columnist Stuart Elliott calls it a cause marketing "boom.") 

The latest PRWeek/Barkley PR Cause Survey helps explain why retailers invest in cause marketing at their most critical time of the year. Among the survey's findings:

--  97% of marketing executives polled called cause "a valid business strategy."

-- 91% of consumers said it was important for companies to support a cause (up from 86% in 2008)

Unfortunately, the survey also showed that the economic downturn has led 37% of consumers to cut back on charitable donations.  Cause marketing is not a substitute for personal giving, but at a time of such great need it's great to see more companies helping fill the gap.

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Sun, 22 Nov 2009 12:05:26 -0800 Launching the Cause Marketing Forum Blog http://causemarketingforum.posterous.com/launching-the-cause-marketing-forum-blog http://causemarketingforum.posterous.com/launching-the-cause-marketing-forum-blog
Greetings friends!  Someday you'll be able to tell your children that you were present (at least virtually!) on November 22, 2009 when the Cause Marketing Forum entered the blogosphere.

Yes, the time has arrived to add a blog to the outlets for our news and views on doing well by doing good via CauseMarketingForum.posterous.com

I hope that this will make it easier for veteran and new members of our community to access the case studies, statistics, best practices, opinions, job posts, resource recommendations and more that we share via causemarketingforum.com, newsletters, Linkedin and Twitter.

As Jackie Gleason used to say: "And away we go!"

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http://files.posterous.com/user_profile_pics/312691/DH_Presidential_Portrait.jpg http://posterous.com/users/37lu3aWs99fz David Hessekiel causemarketingforum David Hessekiel