Cause appeals to kids
I've seen plenty of research on cause marketing's appeal to boomers, gen x, gen y and millenials, but C&R Research added something new when it surveyed kids and tweens this fall.
Turns out that kids become progressively more sensitive to cause appeals the older they get. Twenty percent of 6-to-10 year olds say they are more apt to buy products if a portion of the purchase goes to a cause they support. That figure approaches 40 percent for kids 9 to 12.
Click here for a Mediapost column by Brenda Hurley on this study.

