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David Hessekiel  //  David Hessekiel is the founder and president of the Cause Marketing Forum, a business dedicated to helping companies and causes succeed together.

Nov 28 / 3:15pm

Cause appeals to kids

I've seen plenty of research on cause marketing's appeal to boomers, gen x, gen y and millenials, but C&R Research added something new when it surveyed kids and tweens this fall.

Turns out that kids become progressively more sensitive to cause appeals the older they get.  Twenty percent of 6-to-10 year olds say they are more apt to buy products if a portion of the purchase goes to a cause they support.  That figure approaches 40 percent for kids 9 to 12.

Click here for a Mediapost column by Brenda Hurley on this study.